RocketBallz (RBZ) Name Inspired by Incredible Performance Breakthrough First Achieved in a Rescue Prototype
CARLSBAD, Calif. (December 13, 2011) – The name RocketBallz is a truly unique part of TaylorMade’s newest product franchise and draws upon inspiration from an engineering dream first realized in a prototype Rescue clubhead. In search of the first significant fairway wood innovation in relation to COR and ball speed since the introduction of steel construction in the 1980s, TaylorMade developed and discovered advancements that, collectively, produced RocketBallz technology.
“If you can come up with a name that does a good job of defining what the experience of a product could be, that’s exactly the scenario you want,” said Sean Toulon, Executive Vice President. “Product names come from all over the place but typically they’ll come from marketing, product marketing and sales.…
Known for Incorporating Distance-enhancing Metalwood Technologies into Irons, TaylorMade Succeeds Again with RocketBallz Max, the Brand’s Longest Iron Yet
CARLSBAD, Calif. (December 13, 2011) – TaylorMade Golf today introduced RocketBallz Max, a uniquely engineered iron for the player who wants every bit of distance and game-improvement help possible for higher, longer and straighter ball flights.
The combination of distance-enhancing and game-improvement technologies such as metalwood construction in every head, thin, unsupported faces, better grooves and tungsten weighting for easy-up ball flight, make the RBZ Max Irons the most advanced and longest TaylorMade iron to date.
“RocketBallz Max irons are like a beautiful sports car that you would see in a showroom,” said Bret Wahl, TaylorMade senior director of iron, wedge and putter research and development. “We applied a ‘maximum technology’ approach in the engineering process…
A global icon transitions to the golf course
CARLSBAD, CALIF. (November 17, 2011) – adidas’ iconic SAMBA is one of the most popular and recognizable shoes on the planet, with more than 35 million pairs sold worldwide. Now, for the first time, golfers can showcase the legendary footwear on the golf course with the introduction of the SAMBA GOLF shoe.
Introduced in 1950, the original SAMBA was created to enable soccer players to train on hard, icy ground and quickly evolved to become a dominant indoor soccer shoe. Over time, SAMBA’s combination of classic styling and comfortable fit fueled its transcendence into a modern-day essential worn everywhere from athletic fields to the mall and from city streets to the suburbs, and by virtually everyone regardless of age and gender. Athletes, celebrities, students, parents and grand parents…
TaylorMade-adidas Golf Golf Employee Keith Sbarbaro to Caddy for Dustin Johnson at 2011 Presidents Cup
Sbarbaro to Chronicle the Experience on TaylorMade’s Twitter Account @taylormadegc
CARLSBAD, Calif. (November 2, 2011 ) – TaylorMade-adidas Golf Tour Staff professional and No. 5-ranked golfer in the world Dustin Johnson won’t be the only one making his Presidents Cup debut next month. Johnson, who is between caddies, asked TaylorMade Vice President of Tour Operations Keith Sbarbaro to handle bag duties at the 2011 Presidents Cup Matches at Royal Melbourne Golf Club, November 14-20.
Sbarbaro will use TaylorMade Golf’s official Twitter handle, @taylormadegc, to share unique content about the experience.
Sbarbaro has been with TaylorMade since 2000. In his role current as vice president of tour operations, he travels to more than 25 PGA Tour events per year, building and fitting equipment, managing player relationships and conveying critical communication from the tour to…
New Fashionable Looks with Bright Colors and Bold Patterns for Modern Style on the Golf Course
CARLSBAD, Calif. (October 20, 2011) –adidas Golf, known for technology-infused, game-enhancing apparel and footwear, is launching an entirely new apparel line aimed at expressing individual style called FASHION PERFORMANCE.
Featuring bold colors and unique patterns, FASHION PERFORMANCE combines tour-proven performance technologies with contemporary, fashion-forward styling. Vibrant color combinations make for a dynamic, confident look with each piece offering a tailored, comfortable fit without sacrificing performance.
“FASHION PERFORMANCE means so much to adidas Golf because it allows a specific segment of golfer to benefit from performance while staying true to their personality on course,” said Tiss Dahan, Sr. Director of Global Apparel. “Uniting adidas Golf’s renowned CLIMA technology allows us to deliver key performance benefits, optimal fit and comfort in the training tops…
TaylorMade Golf Announces Immediate Retail Availability of Ghost Belly and Long Putters
Company Triples its Q4 Forecast for Belly and Long Putters to Meet Growing Consumer and Retail Demand
CARLSBAD, Calif. (October 12, 2011) – In response to one of the most popular trends on the PGA Tour, TaylorMade Golf Company has tripled its Q4 forecast for belly and long putters to meet the growing demand amongst consumers and retail partners.
In what has to be one of the most radical equipment frenzies seen in the industry, TaylorMade projects it will sell five times as many belly and long putters in 2011 as compared to 2010. As a result, the company has ramped up production and expedited in-store dates significantly in an effort to get its two models, the Corza Ghost and the Ghost Spider to retail.
“We can’t make these putters fast enough” said Michael Fox,…
Accomplished 18-year Golf Industry Veteran to Oversee Marketing Activities for Company’s Three Brands: TaylorMade, adidas Golf and Ashworth
Carlsbad, Calif. (October 5, 2011) – TaylorMade Golf Company, comprised of three of the strongest global golf brands in the industry, has named Bob Maggiore Chief Marketing Officer. In his new role, Maggiore will be responsible for brand communications, e-commerce and all consumer facing marketing activities that support the TaylorMade, adidas Golf and Ashworth brands.
Maggiore, an accomplished 18-year golf industry veteran (13 with TMaG), was named head of TaylorMade's marketing division four years ago, and since then, has run point on key product launches including the r7 SuperQuad, R9 drivers, Burner irons and the Penta TP tour golf ball.
Most recently, Maggiore and…
TaylorMade Brand Ambassador Jim Flick Enters 2011 PGA Golf Professionals Hall of Fame
Flick joins six notable PGA golf professionals selected for their service to the game
Carlsbad, CA (September 28, 2011) – Celebrated golf instructor and TaylorMade brand ambassador Jim Flick headlines a group of seven golf legends to be inducted into the 2011 PGA Golf Professionals Hall of Fame. The ceremony takes place on Nov. 2 at the PGA Museum of Golf at PGA Village in Florida.
Flick is joined in the 2011 class by PGA Honorary President Jim Remy; former PGA of America Chief Executive Officer Jim Awtrey; 2008 PGA Golf Professional of the Year Jim Antkiewicz; 2009 PGA Golf Professional of the Year Jack Barber; Sun Country PGA Section founding father Guy Wimberly; and Errie Ball, at age 100 the second-longest serving PGA professional and last survivor of the inaugural 1934 Masters field.
Justin Rose Debuts adicross on the PGA Tour En Route to victory at the BMW Championship
Carlsbad, CA (September 21, 2011) – adidas Golf, the industry leader in footwear innovation, has introduced the spikeless adidas street footwear. adidas Golf Tour Staff professional Justin Rose debuted the new spikeless golf shoe en route to his wire-to-wire win at the BMW Championship last week.
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adicross combines iconic adidas styling with full-grain leather for a rich look and feel. The upper is both lightweight and durable, while the soft, spikeless outsole provides traction, comfort and off-course versatility. The spikeless sole gave Rose superior traction throughout the week, including in wet conditions during the final round when a steady rain fell throughout the back nine.
Rose switched to adicross last week after being given a prototype pair and was instantly hooked…
Next-Generation Flagship Shoe Delivers All-Terrain Versatility Designed to Adapt to Any Surface, Lie or Angle.
CARLSBAD, Calif. (August 4, 2011) – Elevating the highly-successful TOUR360 franchise, adidas Golf has introduced the TOUR360 ATV (All-Terrain Versatility), the company's most technologically-advanced shoe to date.
Engineered with a revolutionary, patent pending construction to give golfers the ability to attack every shot, no matter how challenging their position, TOUR360 ATV utilizes innovative forefoot flexibility and zonal traction elements to deliver maximum grip, comfort and stability throughout the swing. The ATV's multiple flex points in the forefoot allow the foot to move and flex in the way it was inherently meant to, and adapt to any surface.
"This shoe takes all of the advancements of the TOUR360 line and pushes it one step further," said Kevin Ross, VP adidas…
