Beautiful Shapes, Easy to Aim and Excellent Feel at an Attractive Price
CARLSBAD, Calif. (January, 4, 2012) – TaylorMade Golf today introduced its White Smoke putter series, designed to combine beautiful shapes with great feel and performance – all at an attractive price.
The White Smoke Series consists of three models, IN-12, IN-74 and MC-72, each a classic shape proven to please the eye. Their tour-proven white finish, first introduced in TaylorMade putters two years ago in the Monza Corza Ghost, eliminates glare and “hot spots” on the crown while contrasting sharply with the turf to make aiming easy. To further aid alignment, each model incorporates three black alignment lines on top to reinforce the player’s ability to easily detect when the putterface is square to the target-line, promoting more accurate putts. Every White Smoke…
White R11S Features Maximum Face Size, New 5-Way Adjustable Sole Plate and 3° Flight Control Technology Sleeve for Unmatched Distance
CARLSBAD, Calif. (December 13, 2011) – TaylorMade Golf today launched R11S, the most technologically advanced driver to date. The all-white, USGA maximum 460cc R11S features a 3° Flight Control Technology (FCT) sleeve and an all-new 5-way Adjustable Sole Plate (ASP) which allows the golfer to find their optimum address set-up – a proprietary setting not found in any other driver. Combined with TaylorMade’s Movable Weight Technology (MWT), the new R11S driver can be tuned for 80 separate launch settings, making it the most adjustable driver in golf.
“The R11S is a golfer’s dream come true; it’s the realization of every ounce of innovation, adjustability, and performance we could package in a bigger, more aerodynamic, white clubhead,”…
High-Performance Steel Fairway Woods Feature More Adjustability for Maximum Performance
CARLSBAD, Calif. (December 13, 2011) – TaylorMade Golf Company is proud to unveil its most adjustable, high-performance fairway woods ever with the introduction of the new R11S and R11S TP. Similar to the new R11S driver, the white R11S fairway woods are classically shaped and incorporate Adjustable Sole Plate Technology (ASP) and a more versatile Flight Control Technology (FCT) sleeve for added adjustability. Together, these technology features allow for up to 24 different settings, promoting maximum performance and increased distance through tuning.
“It’s never been easier to tune performance in a fairway wood than with the new R11S,” said TaylorMade executive vice president Sean Toulon. “We’re confident that more golfers than ever before will unlock significant performance gains through a proper fitting and a few clicks…
The Best of Both Worlds: New RBZ Drivers are Fast, Lightweight and Adjustable at $299
CARLSBAD, Calif. (December 13, 2011) – TaylorMade Golf Company today introduced a revolutionary new driver franchise called RocketBallz (RBZ) which combines speed, adjustability and two unique clubhead options — RocketBallz and RocketBallz Tour — designed to appeal to a wide range of players. Remarkably, the new RBZ drivers, which are packed with performance and will be played by PGA Tour stars Camilo Villegas and Jason Day, among others, will be offered at $299.
“We’re setting a new standard in the driver category as speed, adjustability and Tour-validated performance have never been so affordable,” said executive vice president Sean Toulon. “The name RocketBallz is obviously polarizing and helps capture the distance performance story but golfers cannot overlook the power of tuning these new…
Breakthrough RocketBallz Iron with Metalwood Technology Raises the Bar in Forgiveness and Distance; Innovative New Toe-Bar Technology Promotes Straighter Shots
CARLSBAD, Calif. (December 13, 2011) – TaylorMade Golf, today introduced RocketBallz irons, a progressive and dynamic set engineered to deliver effortless distance and a higher and straighter ball flight. This winning combination of distance and accuracy makes the new RBZ iron a game-changer and positions to be one of the greatest iron sets in company history.
“Without a doubt, the new RocketBallz iron will be an improvement over any other iron in a golfer’s bag,” said Sean Toulon, executive vice president of TaylorMade Golf. “From a technology standpoint, we have done the unthinkable. We brought in metalwood engineers to help create irons with faces that behave like drivers, sending the ball easily high and far…
RocketBallz Technology Marks First Revolution in Fairway Woods Since 1987 and Promotes 17 Yards of Added Distance
CARLSBAD, Calif. (December 13, 2011) – TaylorMade Golf today is unveiling the longest, most innovative high performance fairway woods and Rescues we’ve ever created with the introduction of RocketBallz. The new RocketBallz metalwoods are years in the making, a byproduct of extensive research and development to find breakthrough performance in fairway woods and Rescues, most specifically increased ball speed.
“The RocketBallz fairway woods and Rescues represent a game-changing breakthrough in performance comparable to few products in the history of our industry,” said Sean Toulon, Executive Vice President of TaylorMade. “To hold a RocketBallz metalwood in your hands is to possess confidence, power, speed and distance potential that will regularly and quite literally redefine the long game for golfers.”
Construction of RocketBallz Technology
Major challenges had to be surmounted to develop RocketBallz technology, including the need to create a durable yet flexible sole/face structure with a deep sole pocket. Additionally, we needed a deeper face design and low CG to maintain excellent playability off turf. Lastly, the products needed a front-low CG without sacrificing playability and control.
To achieve these qualities, the RocketBallz fairway woods and Rescues were developed with a high-strength 455 steel face plate welded to a cast body. They incorporate improved sole geometry and a “Speed Pocket” to improve overall head and face flexibility and a.slightly deeper face with a further-forward CG location than traditional designs.
RocketBallz Fairway Woods Promote up to 17 Additional Yards. Really.
RocketBallz fairway woods combine RocketBallz technology with increased face size, low CG location, advanced playability features and a lightweight shaft and grip. The combination of these elements promotes a remarkable increase in distance – better players will gain up to 17 yards.*
RocketBallz fairway heads are shaped more traditionally (compared to Burner Superfast fairways) yet are still extremely forgiving. We lowered the CG and pulled it forward to promote a higher launch angle and lower spin-rate – launch conditions that promote greater distance.
Compared to our previous fairway woods, RocketBallz fairways have a larger, deeper face and a large appearance at address. Combining an exceptionally deep face with an exceptionally low CG was a challenge we met thanks to our Ultra-Thin Wall casting process and our Thick-Thin Crown construction.
The incorporation of deeper face, low-and-forward CG and RocketBallz technology has allowed us to create the first steel fairway that reaches USGA/R&A speed limits. In addition, employing Pull-Face construction, and a high-strength 455 alloy steel face allowed us to combine high MOI with an exceptionally large face/hitting area, and more area for mis-hits above the center of the face.
The flat white crown color and black PVD face provides optimum contrast to make it easy to align the face accurately at address. The white crown color also eliminates the glare and “hot spots” that are a common issue with gloss-finish metalwoods.
RocketBallz Tour Fairway Woods
We’re also offering the RocketBallz Tour fairway wood with a similar shape and face size but a slightly smaller address profile, a more open face angle, and toe weighted center of gravity and come equipped with a tour-grade shaft that’s heavier and stiffer compared to the stock shaft in the standard RocketBallz fairways.
RocketBallz Rescues
Much like in the fairway wood category, hybrids have yet to benefit from a technology that adds significant speed to the face — until now.
Two models of RocketBallz Rescue are being offered, standard and Tour. The standard model incorporates a lightweight shaft and lightweight grip to promote increased swing speed. The clubface is large and deep, yet the CG is located low and forward, a combination that’s desirable yet difficult to achieve, made possible employing both our Ultra-Thin Wall casting process and our Thick-Thin crown design. The resulting combination of the afore-mentioned attributes promotes faster ball speed, a higher launch angle and lower spin-rates for significantly greater distance.
The RocketBallz Tour Rescue has a comparatively smaller address appearance, a slightly open face angle, a toe-weighted CG, and is equipped with a heavier, stiffer, tour-grade shaft.
The overall weight of the standard RocketBallz Rescue is less than 350 grams, making it exceptionally light. As with the RocketBallz fairway woods, we’ve rebalanced the Rescues to a highly higher swingweight to help players generate more swing speed, and we redesigned the head’s mass properties and the shaft to promote playability.
This length, combined with the lightweight shaft and grip and the effect of RocketBallz technology on the COR, makes it one of the longest hybrids in company history.
Both the standard RocketBallz Rescue and the Tour version will feature a flat white crown color and black PVD face provides optimum contrast to make it easy to align the face accurately at address. The white crown color also eliminates the glare and “hot spots” that are a common issue with gloss-finish metalwoods.
Pricing and Availability
The RocketBallz fairways’ lightweight shaft and grip are critical to the overall weight of just 315 grams. The RocketBallz fairway woods come standard with a Matrix Ozik XCon 5 50-gram graphite shaft in four flexes (S, R, M, L). It will be offered in three lofts for right-handed golfers (Lofts: RH: 3-15°, 3HL-17°, 5-19°, 7-21°, 9-24°) and three for left-handed golfers (LH: 3-15°, 5-18°, 7-21°).
The RocketBallz Tour fairway woods come standard with a Matrix Ozik RUL 70 75-gram graphite shaft in three flexes (X, S, R). It will be offered in three lofts for right-handed golfers only (Lofts: RH: 13°, 14.5°, 18°). Additionally, a selection of 25 custom TP shafts will be available for upgrade.
The RocketBallz Rescues come standard with a 65-gram graphite shaft in four flexes (S, R, M, L). It will be offered in four lofts for right-handed golfers only (Lofts: 3-19°, 4-21°, 5-24°, 6-27°).
The RocketBallz Tour Rescues come standard with an 85-gram graphite shaft in three flexes (X, S, R). It will be offered in four lofts for right-handed golfers only (Lofts: 2-16.5°, 3-18.5°, 4-21.5°). Additionally, a selection of 5 custom TP shafts will be available for purchase.
All of the RocketBallz fairway woods and RocketBallz Rescues are available on February 3, 2012 with the individual product pricing listed below.
RocketBallz Fairway Woods: $229
RocketBallz Tour Fairway Woods: $229
RocketBallz Fairways with TP shaft upgrade: $329
RocketBallz Rescues: $179
RocketBallz Tour Rescues: $179
RocketBallz Rescues with TP shaft upgrade: $229
* better player claim against Burner 11 Fairway, robot testing at 150 mph ball speed, total distance.
RocketBallz (RBZ) Name Inspired by Incredible Performance Breakthrough First Achieved in a Rescue Prototype
CARLSBAD, Calif. (December 13, 2011) – The name RocketBallz is a truly unique part of TaylorMade’s newest product franchise and draws upon inspiration from an engineering dream first realized in a prototype Rescue clubhead. In search of the first significant fairway wood innovation in relation to COR and ball speed since the introduction of steel construction in the 1980s, TaylorMade developed and discovered advancements that, collectively, produced RocketBallz technology.
“If you can come up with a name that does a good job of defining what the experience of a product could be, that’s exactly the scenario you want,” said Sean Toulon, Executive Vice President. “Product names come from all over the place but typically they’ll come from marketing, product marketing and sales.…
Known for Incorporating Distance-enhancing Metalwood Technologies into Irons, TaylorMade Succeeds Again with RocketBallz Max, the Brand’s Longest Iron Yet
CARLSBAD, Calif. (December 13, 2011) – TaylorMade Golf today introduced RocketBallz Max, a uniquely engineered iron for the player who wants every bit of distance and game-improvement help possible for higher, longer and straighter ball flights.
The combination of distance-enhancing and game-improvement technologies such as metalwood construction in every head, thin, unsupported faces, better grooves and tungsten weighting for easy-up ball flight, make the RBZ Max Irons the most advanced and longest TaylorMade iron to date.
“RocketBallz Max irons are like a beautiful sports car that you would see in a showroom,” said Bret Wahl, TaylorMade senior director of iron, wedge and putter research and development. “We applied a ‘maximum technology’ approach in the engineering process…
A global icon transitions to the golf course
CARLSBAD, CALIF. (November 17, 2011) – adidas’ iconic SAMBA is one of the most popular and recognizable shoes on the planet, with more than 35 million pairs sold worldwide. Now, for the first time, golfers can showcase the legendary footwear on the golf course with the introduction of the SAMBA GOLF shoe.
Introduced in 1950, the original SAMBA was created to enable soccer players to train on hard, icy ground and quickly evolved to become a dominant indoor soccer shoe. Over time, SAMBA’s combination of classic styling and comfortable fit fueled its transcendence into a modern-day essential worn everywhere from athletic fields to the mall and from city streets to the suburbs, and by virtually everyone regardless of age and gender. Athletes, celebrities, students, parents and grand parents…
TaylorMade-adidas Golf Golf Employee Keith Sbarbaro to Caddy for Dustin Johnson at 2011 Presidents Cup
Sbarbaro to Chronicle the Experience on TaylorMade’s Twitter Account @taylormadegc
CARLSBAD, Calif. (November 2, 2011 ) – TaylorMade-adidas Golf Tour Staff professional and No. 5-ranked golfer in the world Dustin Johnson won’t be the only one making his Presidents Cup debut next month. Johnson, who is between caddies, asked TaylorMade Vice President of Tour Operations Keith Sbarbaro to handle bag duties at the 2011 Presidents Cup Matches at Royal Melbourne Golf Club, November 14-20.
Sbarbaro will use TaylorMade Golf’s official Twitter handle, @taylormadegc, to share unique content about the experience.
Sbarbaro has been with TaylorMade since 2000. In his role current as vice president of tour operations, he travels to more than 25 PGA Tour events per year, building and fitting equipment, managing player relationships and conveying critical communication from the tour to…
