CARLSBAD, Calif. (February 2, 2012) – On the heels of a record-breaking sales year that was fueled by the introduction of white metalwoods, TaylorMade Golf Company President and CEO Mark King predicted more momentum in the golf marketplace and an even bigger sales year for the company’s three brands: TaylorMade, adidas Golf and Ashworth.

Eager to surpass benchmarks achieved in 2011, TaylorMade Golf Company was at the PGA Merchandise Show in Orlando last week to officially launch its 2012 offerings – which included the much anticipated R11S and RocketBallz equipment lines – to the golf world. In addition, show attendees were abuzz about the new adidas Golf line of footwear including the all new crossflex, a spikeless,…

Carlsbad, CA (February 1, 2012) – Ashworth Golf, a division of TaylorMade-adidas Golf, announced that Fred Couples has resigned for his 24th year, helping lead a massive expansion of their 2012 tour roster.  Signing more than 30 new brand ambassadors from the PGA, Nationwide and Champions Tours, Ashworth has added a vast array of talent, personality and style to its already impactful team with notable newcomers that include Justin Leonard, Rory Sabbatini and Johnson Wagner.

All Ashworth ambassadors identify themselves first and foremost as "golfers", having a unique passion for the game and the lifestyle of golf.  15-time PGA Tour winner and 6-time Champions Tour winner Fred Couples is most recognizable for his laid-back style both on and off the course and wore Ashworth…

Carlsbad, CA (January 18, 2012) – Ashworth Golf, an authentic golf brand dedicated to bringing modern style to the golf course, has announced the release of three new color options for the highly-successful Cardiff. The expanded line of footwear will debut in February in a unique Iron colorway, followed by the introduction of Brown (March) and White (July).

The Cardiff’s spikeless platform provides more than adequate stability and traction (dry and wet environments) with strategically-placed traction lugs of varying sizes designed to deliver optimal grip in all conditions even for the most competitive golfers. PGA Tour professional Sean O’Hair chose to wear the Cardiff at the 2012 Tournament of Champions after testing it over the holiday break. “I was looking for a shoe…

CARLSBAD, CALIF. (January 10, 2012) – adidas Golf, an industry leader in footwear innovation and performance technologies, is launching the next generation of its most powerful footwear – the POWERBAND 4.0, catering to those seeking enhanced stability, leverage, and balance control.

The POWERBAND franchise has always been about eliminating power leaks and for its ability to help golfers of all levels better transfer their power from back-swing back to the ball at impact. The key is an energy-harnessing foundation called a POWERBAND CHASSIS, which provides extraordinary lateral stability from the ground up to allow for faster, more aggressive golf swings and a stretch resistant synthetic overlay for added stability and durability . The POWERBAND 4.0 allows athletes to gain greater control, agility and…

CARLSBAD, Calif. (January 4, 2012) – From the category that pioneered “white technology,” TaylorMade Golf today unveiled its 2012 Ghost Tour putter series, a collection of six tour-proven models that have been carefully refined and given a more durable white finish to eliminate glare and provide a high contrast against the green turf for easier aiming.

Included in this year’s offering are three mallets (Ghost Tour Corza, MA-81 and FO-72) and three blades (DA-12, DA-62, SE-62). The same models found in bags of Tour professionals worldwide, the new Ghost Tour putter series will be available to the public for only $159.

“Tour-proven and premium performance has never been more affordable,” said Michael Fox, TaylorMade Golf’s product marketing manager for putters…

CARLSBAD, Calif. (January 4, 2012) – Born from years of research and development as well as extensive player testing, TaylorMade Golf is proud to introduce the ATV (All-Terrain Versatility), a wedge created to offer golfers a simple choice to handle the multitude of shots and course conditions. With its strategically designed sole geometries, the ATV is the most versatile wedge in golf.

“Prior to the introduction of the ATV, the wedge is a piece of equipment that traditionally forces a player to sacrifice a certain shot type,” said Brian Bazzel, product creation manager for irons, putters and wedges. “The ATV wedge is engineered to perform beautifully on a multitude of different types of shots, including chips, pitches, sand…

CARLSBAD, Calif. (January 4, 2012) – Following a successful year which saw increased global market share growth and an abundance of white putters in play across all major global tours, TaylorMade Golf Company is positioning itself for an even bigger 2012 with the release of the Ghost Manta: the next generation of putter technology.

Similar to its Ghost Spider predecessor, the new Ghost Manta provides the performance benefits of a high-MOI (moment of inertia) putter, but is packaged neatly in a more traditional one-piece neo-mallet shape that is sure to appeal to a wide range of golfers.

“The Manta takes a very clean and classic Tour-proven look, along with an advanced and modern technology that often comes in a quirky head shape, and combines…

CARLSBAD, Calif. (January 4, 2012) – TaylorMade Golf today improved its flagship PENTA golf ball franchise with the announcement of the PENTA TP3, a three-piece, tour caliber golf ball designed to increase spin without sacrificing distance and priced accessibly at $34.99.

Similar to the PENTA TP5, the TP3 model has the same tour-proven cast urethane cover material which results in an incredibly soft golf ball that that will perform beautifully from tee to green. It was engineered for the golfer who could benefit from a ball that spins more – specifically on their long and mid-irons.

“Golfers are all different and require variations in their equipment to best suit their games,” said John Kawaja, TaylorMade executive vice president. “The added spin from the TP3 will…

CARLSBAD, Calif. (January 4, 2012) – Two years ago, TaylorMade Golf introduced the PENTA TP, the first five-layer ball in golf which was quickly embraced by consumers and Tour players worldwide. Feeding off the momentum of 30 global victories including two major championships, the company is raising the bar in golf ball innovation with the new and improved PENTA TP5, an advancement on distance and feel that will appeal to all golfers.

“The PENTA TP5 was created for our tour pros, yet it's a great ball for every level of player,” said John Kawaja, TaylorMade executive vice president. “You don't need to have a fast swing speed to achieve excellent distance with the PENTA TP5. Golfers will also benefit from the same high greenside spin…

CARLSBAD, Calif. (January 4, 2012) – TaylorMade Golf today introduced the new RocketBallz, a three-piece multi-layered golf ball engineered for insane distance and exceptional short game performance. With a name synonymous to its performance, the Rocketballz golf ball rounds out the new franchise which also includes a line-up of drivers, fairways, hybrids and irons.  

“The new Rocketballz golf ball is for the golfer who wants to add a little distance and swagger to their game,” said John Kawaja, TaylorMade executive vice president. “Golfers of all abilities will add distance to all facets of their game without having to compromise performance around the greens. RBZ is the ultimate “bomb with bite” golf ball.

The ball speed and distance gains from RocketBallz, comes from a proprietary…

CARLSBAD, Calif. (January, 4, 2012) – TaylorMade Golf today introduced its White Smoke putter series, designed to combine beautiful shapes with great feel and performance – all at an attractive price.

The White Smoke Series consists of three models, IN-12, IN-74 and MC-72, each a classic shape proven to please the eye. Their tour-proven white finish, first introduced in TaylorMade putters two years ago in the Monza Corza Ghost, eliminates glare and “hot spots” on the crown while contrasting sharply with the turf to make aiming easy. To further aid alignment, each model incorporates three black alignment lines on top to reinforce the player’s ability to easily detect when the putterface is square to the target-line, promoting more accurate putts.  Every White Smoke…

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CARLSBAD, Calif. (December 13, 2011) – TaylorMade Golf today launched R11S, the most technologically advanced driver to date. The all-white, USGA maximum 460cc R11S features a 3° Flight Control Technology (FCT) sleeve and an all-new 5-way Adjustable Sole Plate (ASP) which allows the golfer to find their optimum address set-up – a proprietary setting not found in any other driver. Combined with TaylorMade’s Movable Weight Technology (MWT), the new R11S driver can be tuned for 80 separate launch settings, making it the most adjustable driver in golf.

“The R11S is a golfer’s dream come true; it’s the realization of every ounce of innovation, adjustability, and performance we could package in a bigger, more aerodynamic, white clubhead,”…

CARLSBAD, Calif. (December 13, 2011) – TaylorMade Golf Company is proud to unveil its most adjustable, high-performance fairway woods ever with the introduction of the new R11S and R11S TP. Similar to the new R11S driver, the white R11S fairway woods are classically shaped and incorporate Adjustable Sole Plate Technology (ASP) and a more versatile Flight Control Technology (FCT) sleeve for added adjustability. Together, these technology features allow for up to 24 different settings, promoting maximum performance and increased distance through tuning.

“It’s never been easier to tune performance in a fairway wood than with the new R11S,” said TaylorMade executive vice president Sean Toulon. “We’re confident that more golfers than ever before will unlock significant performance gains through a proper fitting and a few clicks…

CARLSBAD, Calif. (December 13, 2011) – TaylorMade Golf Company today introduced a revolutionary new driver franchise called RocketBallz (RBZ) which combines speed, adjustability and two unique clubhead options — RocketBallz and RocketBallz Tour — designed to appeal to a wide range of players. Remarkably, the new RBZ drivers, which are packed with performance and will be played by PGA Tour stars Camilo Villegas and Jason Day, among others, will be offered at $299.

“We’re setting a new standard in the driver category as speed, adjustability and Tour-validated performance have never been so affordable,” said executive vice president Sean Toulon. “The name RocketBallz is obviously polarizing and helps capture the distance performance story but golfers cannot overlook the power of tuning these new…

CARLSBAD, Calif. (December 13, 2011) – TaylorMade Golf, today introduced RocketBallz irons, a progressive and dynamic set engineered to deliver effortless distance and a higher and straighter ball flight. This winning combination of distance and accuracy makes the new RBZ iron a game-changer and positions to be one of the greatest iron sets in company history.

“Without a doubt, the new RocketBallz iron will be an improvement over any other iron in a golfer’s bag,” said Sean Toulon, executive vice president of TaylorMade Golf. “From a technology standpoint, we have done the unthinkable. We brought in metalwood engineers to help create irons with faces that behave like drivers, sending the ball easily high and far…