TaylorMade Golf Releases 3,000 Belly Putter-Fitting Tools to Green-Grass and Off-Course Retailers
Company’s all-steel telescoping shaft provides authentic feel
and accurate fitting solution at retail
CARLSBAD, CALIF. (May 15, 2012) – In response to the growing interest and increased usage in belly and long putters, TaylorMade Golf Company has announced the availability of 3,000 belly-putter fitting tools at on and off-course retail shops across the United States. The device’s all-steel telescoping shaft is designed to easily and accurately fit consumers for the proper length belly putter.
“As this category continues to emerge, we wanted to provide consumers with a highly visible device at retail that would bring awareness to the importance of properly fit belly putters,” said Michael Fox, global product category manager for putters and wedges. “Even a half-inch of missing or excess length will impact performance.”
The TaylorMade belly putter…
Stellar Q1 Powered by High Demand for RocketBallz Metalwoods, which Drove
Record-Breaking Market Share
CARLSBAD, CALIF. (May 3, 2012) – TaylorMade-adidas Golf, the largest and most profitable golf equipment, apparel and footwear company in the world, today announced record sales of $508 million globally in the first quarter of 2012, a 32% increase on a currency-neutral basis over the prior year.
The success was driven by its 2012 product lineup, with all key categories growing at a double-digit rate. In the competitive metalwood category, TaylorMade saw particularly strong global sales, up 28%, fueled by high demand for the new line of RocketBallz and R11S metalwoods. Irons recorded outstanding growth, with sales increasing 63% in the quarter. Additionally, double-digit sales growth in other categories – putters (+17%), balls (+21%), footwear (+32%), apparel (+10%) and triple-digit growth in bags…
Tour-Validated ATV Wedge Features Innovative Sole Design to Help Players Easily Execute a Wide Variety of Shots
CARLSBAD, Calif. (April 18, 2012) – Making its PGA Tour debut in January and already in the bags of numerous Tour professionals, including World No. 10 Justin Rose, the TaylorMade Golf ATV (All-Terrain Versatility) wedge is now available at retail in the United States.
The product of years of research and development and extensive player testing, the ATV wedge is engineered to offer an effective yet simple approach to wedge play. TaylorMade Tour Staff professional Rose started fast out of the gate this year with three top-10 finishes, including a win at the WGC-Cadillac Championship at Doral, with an ATV 52° wedge and 56° wedge in his bag.
The ATV wedge’s versatility comes from a unique sole design of which…
Four Major-Inspired Colors Honor Golf’s Most Prestigious Tournaments
Carlsbad, CA (March 1, 2012) –adidas Golf has unveiled their SAMBA GOLF majors collection for 2012, that includes four limited edition colorways, individually numbered and inspired by golf’s most prestigious tournaments. Only 1950 pairs of each model have been created, commemorating the introduction year of the original and iconic SAMBA.
Introduced in 1950, the original SAMBA was created to enable soccer players to train on hard, icy ground and quickly evolved to become a dominant indoor soccer shoe. Over time, SAMBA’s combination of classic styling and comfortable fit fueled its transcendence into a modern-day essential worn everywhere from athletic fields to city streets regardless of age and gender. Today, the SAMBA has sold more than 35 million pairs worldwide and now, for the first time, golfers can showcase…
President and CEO Mark King Says “The Best is yet to Come” for Tri-Branded Golf Equipment, Apparel and Footwear Company
CARLSBAD, Calif. (February 2, 2012) – On the heels of a record-breaking sales year that was fueled by the introduction of white metalwoods, TaylorMade Golf Company President and CEO Mark King predicted more momentum in the golf marketplace and an even bigger sales year for the company’s three brands: TaylorMade, adidas Golf and Ashworth.
Eager to surpass benchmarks achieved in 2011, TaylorMade Golf Company was at the PGA Merchandise Show in Orlando last week to officially launch its 2012 offerings – which included the much anticipated R11S and RocketBallz equipment lines – to the golf world. In addition, show attendees were abuzz about the new adidas Golf line of footwear including the all new crossflex, a spikeless,…
Fred Couples re-signs with Ashworth along with the addition of 30 tour athletes
Carlsbad, CA (February 1, 2012) – Ashworth Golf, a division of TaylorMade-adidas Golf, announced that Fred Couples has resigned for his 24th year, helping lead a massive expansion of their 2012 tour roster. Signing more than 30 new brand ambassadors from the PGA, Nationwide and Champions Tours, Ashworth has added a vast array of talent, personality and style to its already impactful team with notable newcomers that include Justin Leonard, Rory Sabbatini and Johnson Wagner.
All Ashworth ambassadors identify themselves first and foremost as "golfers", having a unique passion for the game and the lifestyle of golf. 15-time PGA Tour winner and 6-time Champions Tour winner Fred Couples is most recognizable for his laid-back style both on and off the course and wore Ashworth…
Highly-successful Ashworth footwear model adds to momentum with new color options for 2012
Carlsbad, CA (January 18, 2012) – Ashworth Golf, an authentic golf brand dedicated to bringing modern style to the golf course, has announced the release of three new color options for the highly-successful Cardiff. The expanded line of footwear will debut in February in a unique Iron colorway, followed by the introduction of Brown (March) and White (July).
The Cardiff’s spikeless platform provides more than adequate stability and traction (dry and wet environments) with strategically-placed traction lugs of varying sizes designed to deliver optimal grip in all conditions even for the most competitive golfers. PGA Tour professional Sean O’Hair chose to wear the Cardiff at the 2012 Tournament of Champions after testing it over the holiday break. “I was looking for a shoe…
Aggressive, next-generation design delivers maximum performance and power to support high-speed golf swings
CARLSBAD, CALIF. (January 10, 2012) – adidas Golf, an industry leader in footwear innovation and performance technologies, is launching the next generation of its most powerful footwear – the POWERBAND 4.0, catering to those seeking enhanced stability, leverage, and balance control.
The POWERBAND franchise has always been about eliminating power leaks and for its ability to help golfers of all levels better transfer their power from back-swing back to the ball at impact. The key is an energy-harnessing foundation called a POWERBAND CHASSIS, which provides extraordinary lateral stability from the ground up to allow for faster, more aggressive golf swings and a stretch resistant synthetic overlay for added stability and durability . The POWERBAND 4.0 allows athletes to gain greater control, agility and…
Validated on the PGA Tour, Easy-to-Align White Putters Offered to Consumers in New Premium Finish
CARLSBAD, Calif. (January 4, 2012) – From the category that pioneered “white technology,” TaylorMade Golf today unveiled its 2012 Ghost Tour putter series, a collection of six tour-proven models that have been carefully refined and given a more durable white finish to eliminate glare and provide a high contrast against the green turf for easier aiming.
Included in this year’s offering are three mallets (Ghost Tour Corza, MA-81 and FO-72) and three blades (DA-12, DA-62, SE-62). The same models found in bags of Tour professionals worldwide, the new Ghost Tour putter series will be available to the public for only $159.
“Tour-proven and premium performance has never been more affordable,” said Michael Fox, TaylorMade Golf’s product marketing manager for putters…
No Bounce Number Necessary with Innovative Sole Design that Enables Multitude of Shots for Various Course Conditions
CARLSBAD, Calif. (January 4, 2012) – Born from years of research and development as well as extensive player testing, TaylorMade Golf is proud to introduce the ATV (All-Terrain Versatility), a wedge created to offer golfers a simple choice to handle the multitude of shots and course conditions. With its strategically designed sole geometries, the ATV is the most versatile wedge in golf.
“Prior to the introduction of the ATV, the wedge is a piece of equipment that traditionally forces a player to sacrifice a certain shot type,” said Brian Bazzel, product creation manager for irons, putters and wedges. “The ATV wedge is engineered to perform beautifully on a multitude of different types of shots, including chips, pitches, sand…
