adidas Golf’s Wear in the World Program Concludes; Company Names Steve Olsen its New Social Media Catalyst After 50-Day, Nine-Country Globetrotting Job Interview
CARLSBAD, CALIF. (August 17, 2010) – Four months ago, Steve Olsen of Green Bay, Wisconsin applied for adidas Golf’s Wear in the World Adventure: a 50-day job interview spanning nine countries and three continents that would pit him against another candidate and test his golfing ability and resilience as a burgeoning social media catalyst. Following the conclusion of the program in Bandon, Oregon, adidas Golf named Olsen the winner of the competition over fellow competitor Chris Dukeminier (Portland, Oregon) and offered him a marketing position at adidas Golf’s global headquarters in Carlsbad, CA.
Olsen will re-locate from Green…
CARLSBAD, Calif. (August 16, 2010) – For the second consecutive year a member of the TaylorMade Tour Staff captured the year’s most exciting major championship. Last year, Y.E. Yang outdueled the No. 1 player in the world to win the PGA Championship at Hazeltine. This year, Martin Kaymer sunk a clutch, 15-foot par-putt on the 72nd hole to qualify for a three-hole playoff, then went par-birdie-bogey to win by a shot.
Kaymer’s victory was the second in a major championship for the R9 SuperTri driver, following Paula Creamer’s U.S. Women’s Open win last month, and the first in a major championship for…
Engineered to Launch the Ball High and Long with Remarkable Ease, Burner SuperLaunch Now More Forgiving Than Ever
CARLSBAD, Calif. (August 16, 2010) – The Burner SuperLaunch iron is a super game-improvement iron engineered to effortlessly launch the ball high and long, promoting increased distance. It’s also the most forgiving TaylorMade iron ever, resulting in straighter, longer shots on mis-hits. Burner SuperLaunch irons are a fantastic choice for mid- to high-handicappers, especially those with slower swing speeds, and for women and seniors.
“The overwhelmingly positive results we’ve witnessed at demo days and iron fittings all over the country confirm the performance of the…
adidas Golf Announces Selection Of Two Candidates Set To Compete In The Ultimate Job Interview As Part of “Wear In The World Adventure2″
CARLSBAD, Calif. (June 17, 2010) – Last month adidas Golf partnered with Yahoo! HotJobs, a leading online resource for job seekers and recruiters, to open up a search for two candidates who would participate in a head-to-head showdown as part of a globetrotting golf adventure taking them to nine countries on three continents over 50 days. After more than 1.1 million searches for this unique position, countless hours of sifting through resumes, and difficult internal decisions, adidas…
adidas Golf Brings Infinite Elegance and Superior Performance To Women’s Golf Apparel
CARLSBAD, Calif. (June 8, 2010) – adidas Golf recently introduced adiPURE™, a new and innovative apparel and footwear line for the sophisticated and refined golfer, and at the time, only offered men's fashions. Now, adidas Golf is expanding the adiPURE apparel line by offering its elegance and performance to female golfers creating a range of timeless, sleek and sophisticated golf apparel for women featuring all adidas proprietary technologies in stunning colors, sleek silhouettes, and impeccable details.
"We have created adiPURE for the woman who demands excellence in her apparel in terms of fit, function, and form," said…
adidas Golf Introduces Limited Edition TOUR360 4.0 Footwear Just in Time for U.S. Open
CARLSBAD, Calif. (June 7, 2010) – adidas Golf, one of the leading global apparel and footwear brands in the industry, unveils its TOUR360 4.0 USA Flag, limited edition footwear which will be worn by adidas Golf athletes at the 110th US Open and 2010 Ryder Cup. The U.S.A. inspired TOUR360 4.0 features a sleek red, white and blue color scheme and an American flag on the rear quarter of the shoe. Only 3,500 pairs will be available for retail purchase, with 300 available online at shop.adidasgolf.com starting July 12th at a manufacturer's suggested retail price (MSRP)…
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CARLSBAD, Calif. (May 19, 2010) – TaylorMade, the No. 1 driver brand in golf, proudly introduces the R9™ SuperDeep TP, a pure player's driver descended from the 300 Tour and R510 TP, both legendary among tour pros and highly skilled players.
The R9 SuperDeep TP driver is engineered to promote a mid launch-angle and low spin-rate for strong swingers who tend to launch the ball too high and with too much spin with other drivers. The ultra-deep clubface (2.55 inches tall) is the deepest of any TaylorMade driver ever, and the head height is equal to the USGA limit (2.8 inches). The…
CARLSBAD, Calif. (May 18, 2010) – TaylorMade Golf is launching a TP version of its popular Burner SuperFast driver. Available to tour pros since March, the Burner SuperFast TP has been put in play by Retief Goosen, Y.E. Yang, Rory Sabbatini, Mike Weir, Pat Perez, Jason Day, Fred Funk, Justin Rose and Vaughn Taylor. Yang used it in April to win the Volvo China Open on the European Tour.
"The players who have put Burner SuperFast TP in play have done so mostly because they're getting more ball speed and distance with it," said Keith Sbarbaro, TaylorMade's vice president of tour…
CARLSBAD, Calif. (May 19, 2010) – adidas Golf, a global leader in golf footwear, is giving consumers the chance to experience their new advanced THiNTech low-profile technology at a lower price.
Beginning May 15, 2010 and running through July 5, 2010, U.S. consumers can trade in any old pair or brand of shoe, golf and non-golf, at a participating retailer and take $20 off a new pair of 2010 adidas Golf shoes. This includes models from previous seasons as well as adidas Golf's newest models that feature advanced THiNTech with PINS…
adidas Golf Brings Comfort and Style To The Range And The Golf Course With Rangewear
CARLSBAD, Calif. (May 10, 2010) – After researching consumer demands in the golf market, discovered there was a need for an option that golfers could wear when practicing. So, adidas Golf created Rangewear, a lightweight, comfortable jacket and pant combination that gives golfers performance and style specifically when on the driving range.
"When we looked at what people were wearing on the range, we found a gap between the recognized, complete golf outfit and something casual to practice in," said Patricia Dahan, Senior Director of Global Apparel. "It became about being comfortable…
