President and CEO Mark King Says “The Best is yet to Come” for Tri-Branded Golf Equipment, Apparel and Footwear Company
CARLSBAD, Calif. (February 2, 2012) – On the heels of a record-breaking sales year that was fueled by the introduction of white metalwoods, TaylorMade Golf Company President and CEO Mark King predicted more momentum in the golf marketplace and an even bigger sales year for the company’s three brands: TaylorMade, adidas Golf and Ashworth.
Eager to surpass benchmarks achieved in 2011, TaylorMade Golf Company was at the PGA Merchandise Show in Orlando last week to officially launch its 2012 offerings – which included the much anticipated R11S and RocketBallz equipment lines – to the golf world. In addition, show attendees were abuzz about the new adidas Golf line of footwear including the all new crossflex, a spikeless,…
Fred Couples re-signs with Ashworth along with the addition of 30 tour athletes
Carlsbad, CA (February 1, 2012) – Ashworth Golf, a division of TaylorMade-adidas Golf, announced that Fred Couples has resigned for his 24th year, helping lead a massive expansion of their 2012 tour roster. Signing more than 30 new brand ambassadors from the PGA, Nationwide and Champions Tours, Ashworth has added a vast array of talent, personality and style to its already impactful team with notable newcomers that include Justin Leonard, Rory Sabbatini and Johnson Wagner.
All Ashworth ambassadors identify themselves first and foremost as "golfers", having a unique passion for the game and the lifestyle of golf. 15-time PGA Tour winner and 6-time Champions Tour winner Fred Couples is most recognizable for his laid-back style both on and off the course and wore Ashworth…
Highly-successful Ashworth footwear model adds to momentum with new color options for 2012
Carlsbad, CA (January 18, 2012) – Ashworth Golf, an authentic golf brand dedicated to bringing modern style to the golf course, has announced the release of three new color options for the highly-successful Cardiff. The expanded line of footwear will debut in February in a unique Iron colorway, followed by the introduction of Brown (March) and White (July).
The Cardiff’s spikeless platform provides more than adequate stability and traction (dry and wet environments) with strategically-placed traction lugs of varying sizes designed to deliver optimal grip in all conditions even for the most competitive golfers. PGA Tour professional Sean O’Hair chose to wear the Cardiff at the 2012 Tournament of Champions after testing it over the holiday break. “I was looking for a shoe…
Aggressive, next-generation design delivers maximum performance and power to support high-speed golf swings
CARLSBAD, CALIF. (January 10, 2012) – adidas Golf, an industry leader in footwear innovation and performance technologies, is launching the next generation of its most powerful footwear – the POWERBAND 4.0, catering to those seeking enhanced stability, leverage, and balance control.
The POWERBAND franchise has always been about eliminating power leaks and for its ability to help golfers of all levels better transfer their power from back-swing back to the ball at impact. The key is an energy-harnessing foundation called a POWERBAND CHASSIS, which provides extraordinary lateral stability from the ground up to allow for faster, more aggressive golf swings and a stretch resistant synthetic overlay for added stability and durability . The POWERBAND 4.0 allows athletes to gain greater control, agility and…
Validated on the PGA Tour, Easy-to-Align White Putters Offered to Consumers in New Premium Finish
CARLSBAD, Calif. (January 4, 2012) – From the category that pioneered “white technology,” TaylorMade Golf today unveiled its 2012 Ghost Tour putter series, a collection of six tour-proven models that have been carefully refined and given a more durable white finish to eliminate glare and provide a high contrast against the green turf for easier aiming.
Included in this year’s offering are three mallets (Ghost Tour Corza, MA-81 and FO-72) and three blades (DA-12, DA-62, SE-62). The same models found in bags of Tour professionals worldwide, the new Ghost Tour putter series will be available to the public for only $159.
“Tour-proven and premium performance has never been more affordable,” said Michael Fox, TaylorMade Golf’s product marketing manager for putters…
No Bounce Number Necessary with Innovative Sole Design that Enables Multitude of Shots for Various Course Conditions
CARLSBAD, Calif. (January 4, 2012) – Born from years of research and development as well as extensive player testing, TaylorMade Golf is proud to introduce the ATV (All-Terrain Versatility), a wedge created to offer golfers a simple choice to handle the multitude of shots and course conditions. With its strategically designed sole geometries, the ATV is the most versatile wedge in golf.
“Prior to the introduction of the ATV, the wedge is a piece of equipment that traditionally forces a player to sacrifice a certain shot type,” said Brian Bazzel, product creation manager for irons, putters and wedges. “The ATV wedge is engineered to perform beautifully on a multitude of different types of shots, including chips, pitches, sand…
Next Generation White Putter Packs High MOI into Traditional Shape
CARLSBAD, Calif. (January 4, 2012) – Following a successful year which saw increased global market share growth and an abundance of white putters in play across all major global tours, TaylorMade Golf Company is positioning itself for an even bigger 2012 with the release of the Ghost Manta: the next generation of putter technology.
Similar to its Ghost Spider predecessor, the new Ghost Manta provides the performance benefits of a high-MOI (moment of inertia) putter, but is packaged neatly in a more traditional one-piece neo-mallet shape that is sure to appeal to a wide range of golfers.
“The Manta takes a very clean and classic Tour-proven look, along with an advanced and modern technology that often comes in a quirky head shape, and combines…
New Three-Piece Golf Ball Offers Tour Performance at Obtainable Price
CARLSBAD, Calif. (January 4, 2012) – TaylorMade Golf today improved its flagship PENTA golf ball franchise with the announcement of the PENTA TP3, a three-piece, tour caliber golf ball designed to increase spin without sacrificing distance and priced accessibly at $34.99.
Similar to the PENTA TP5, the TP3 model has the same tour-proven cast urethane cover material which results in an incredibly soft golf ball that that will perform beautifully from tee to green. It was engineered for the golfer who could benefit from a ball that spins more – specifically on their long and mid-irons.
“Golfers are all different and require variations in their equipment to best suit their games,” said John Kawaja, TaylorMade executive vice president. “The added spin from the TP3 will…
The First 5-piece Tour Ball is Now Longer and Softer
CARLSBAD, Calif. (January 4, 2012) – Two years ago, TaylorMade Golf introduced the PENTA TP, the first five-layer ball in golf which was quickly embraced by consumers and Tour players worldwide. Feeding off the momentum of 30 global victories including two major championships, the company is raising the bar in golf ball innovation with the new and improved PENTA TP5, an advancement on distance and feel that will appeal to all golfers.
“The PENTA TP5 was created for our tour pros, yet it's a great ball for every level of player,” said John Kawaja, TaylorMade executive vice president. “You don't need to have a fast swing speed to achieve excellent distance with the PENTA TP5. Golfers will also benefit from the same high greenside spin…
A 3-piece Multi-Layered Golf Ball Delivers Bomb with Bite
CARLSBAD, Calif. (January 4, 2012) – TaylorMade Golf today introduced the new RocketBallz, a three-piece multi-layered golf ball engineered for insane distance and exceptional short game performance. With a name synonymous to its performance, the Rocketballz golf ball rounds out the new franchise which also includes a line-up of drivers, fairways, hybrids and irons.
“The new Rocketballz golf ball is for the golfer who wants to add a little distance and swagger to their game,” said John Kawaja, TaylorMade executive vice president. “Golfers of all abilities will add distance to all facets of their game without having to compromise performance around the greens. RBZ is the ultimate “bomb with bite” golf ball.
The ball speed and distance gains from RocketBallz, comes from a proprietary…
